UPM Raflatac has launched a Korean version of its website designed to provide rich content and detailed product information to visitors in their native language.
Korean users now have access, for example, to regionally specific product ranges through effective online search functions. The new website, at www.upmraflatac.com/apac/kr, is accessible on different devices, automatically scaling to desktop, laptop and mobile device displays.
‘The labeling market in Korea is a very dynamic business environment,’ said Ted Qian, sales director for Japan and Korea at UPM Raflatac. ‘Local brand owners have Korean-specific label requirements, while the country also attracts multinational brand owners with global label specifications. We are delighted to present our website in the local language, so we can further share our labeling expertise and knowledge with our Korean customers.’
Yeo-Sul Yoon, UPM Raflatac sales and marketing manager, added: ‘The new website will become a resource for Korean printers and brand owners, who benefit from having information readily available to them at all times. Customers will have access to UPM Raflatac’s technical product information sheets, the latest news and more – all in Korean.’
Escrito para la revista: Labels and Labeling Magazine
26 de Nov. 2015
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