Avery Dennison has won a 2013 WorldStar Packaging Award for its wash-off pressure-sensitive label, which improves the recycling of Polyethylene terephthalate (PET).

The wash-off label was victorious in the food category of this year’s WorldStar Awards, which are hosted by the World Packaging Organization. The awards aim to recognize the continual advancement of the state of packaging art and create a living standard of international packaging excellence.

Direct printing, paper labels, and standard pressure-sensitive labels applied to PET bottles tend to lower PET recycling efficiency and the quality of recycled PET. Avery Dennison developed a label material using unique technology that makes it much easier to recycle PET bottles.

The wash-off label is a label material that releases from PET bottles with no adhesive residue during the recycling process. The wash-off label helps enhance the efficiency on the PET bottle recycling, by creating more value added reclaimed PET, reducing carbon dioxide emissions from incineration, and saving incineration expenses.

This is the third award for Avery Dennison’s wash-off label, which was developed in Korea in the past 12 months. In addition to the WorldStar Awards, this product won in the eco-package category at the 2012 Asia Star Awards organized by Asian Packaging Federation, and claimed the top honor at the Korea Star Awards 2012.

The WorldStar Awards are presented only to those packages which have already won recognition in national or regional competitions, and are compared by an expert panel of judges to similar packages from around the world.

The 2013 competition attracted 316 entries from 33 countries, and the WorldStar Awards ceremony will be held in Sydney, Australia on May 9.

In the food category, 42 winners were chosen from 81 entries, including Safepack Industries for the Safecompost compostable packaging material, and the Tempix time-temperature indicator.

‘We are excited that our wash-off label has been recognized by the WorldStar Awards,’ said Donald A. Nolan, president of the materials group at Avery Dennison.

‘We strive to be a responsible label producer and work closely with our customers to develop solutions that minimize environmental impact. We will continue to support sustainability with our innovative solutions.’

Escrito por la revista: Labels and Labeling
Feb. 28, 2013
www.labelsandlabeling.com